I’m Jeffrey Rosenkrantz And I’m a
Freelance Graphic & Promotional Designer
I was born and raised in The Bronx and played baseball in the shadow of Yankee Stadium.
High school is where I discovered my love for the arts. In my last two years of school,
I cut my teeth – as art director for the school yearbooks and layout designer of the newspaper.
My summers were spent working for my uncle in his promotion business for the liquor industry, fulfilling orders for flashlight beer bottles, promotional tee-shirts, and glassware.
In addition, I help my father’s business reupholstering furniture and building cabinets.
I just loved creating with my hands. This carried on to my adult life where I showcase my culinary skills on social networks, cooking and photographing my creations, blogging restaurant reviews and designing and producing many of the ceramic cookware for my dishes.
In 1976, I was accepted to Pratt Institute. I just loved the school and it was my first exposure to Brooklyn and its neighborhoods. I studied Graphic and Advertising design for the next four years and graduated in 1980 with a Bachelor of Arts degree.
After college, I established my own company jrdesign.ny – providing a wide range of design services for corporate clients, start-up companies, non-profit organizations, and individuals.
In addition to serving my jrdesign.ny clients, I did other jobs, such as managing graphic studios of 5 to 10 staff designers and freelancers and completing a freelance graphic assignment to design packaging for a video game by Long Island-based Acclaim Entertainment. The game was a big hit, selling more than 500,000 copies in North America, 50,000 copies in Europe, and winning a 1989 Best of Long Island (BOLI) for Acclaim Entertainment.
In the early 1990’s, I started working for the New York Daily News as an editorial designer,
doing page layout and infographics. During my 22 years at the newspaper, I worked on many News breaking stories such as Princess Diana’s death, the Space Shuttle Challenger disaster, the 9/11 attacks and Hurricane Sandy.
Late 90’s, I began designing and producing promotional works for the Daily News, in
conjunction with my other duties. My first production was ticket give-a-way for Six Flags that generated responses from more than 75,000 readers. Among my other promotional projects was the paper’s successful “Scratch n’ Match” game, which got responses from hundreds of thousands of readers.
I moved from Manhattan to Brooklyn with my wife permanently in 2001 and have
been a Brooklynite ever since.
Recently, my graphic designs, and the reportorial skills with my colleagues,
won a New York State Associated Press Association 2014 award: 1st place in the
category for News Presentation-Non-Spot for the Daily News’ “D-Day: 70 Years Later”
Currently, I am self-employed (working on branding, book jackets, flyers and brochures and other projects through jrdesign.ny). The summer of 2016, I won the Brooklyn Borough President’s contest for a logo design, promoting restaurants within Brooklyn. In addition, I’ve designed and maintained websites for my clientele.
My outlook for the future is to continuously strive for the highest standards in design for myself and the companies that I work with. I’m constantly trying to pick-up new techniques to expand my horizons while passing on my years of knowledge to other designers.
I look forward to creating exciting new projects with you.
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